BMW X1 TV commercial

BMW X1. For that winter-summer-joy feeling. GSD&M Idea Citys new effort for BMW invites viewers to immerse themselves in the moment. The spot moves beyond watching people have fun, but rather invites the audience to actually experience it themselves. To do this, they pushed the idea of the one shot technique and took the audience on a ride in, around and through the BMW X1 and its adventures into four distinctly different worlds. JOY IS THE BMW X1